ABOUT US

THE CUSTOM NATION

We are dedicated to bringing the best brands and products available and to force a radical drop in pricing that plagues and stifles the sport shooting and hunting industry. The Custom Nation wants to support the growing sport shooting industry and be a leading player in reigniting the passion for hunting in the youth.

OUR MANDATE

The Custom Nation (Pty) Ltd is part of the US headquartered The Tactical Nation, LLC. Our mandate was to go through the painstaking process of creating a solution to improve delivery times for custom products into South Africa and to ensure that customers get as much value as possible instead of consistently being fleeced with exorbitant pricing which at times is nearly 2.5 times the retail prices in the USA or Europe which is simply ludicrous.

OUR STRATEGY

IDENTIFY AND BUILD RELATIONSHIPS WITH MANUFACTURERS

INTRODUCE NEW MANUFACTURERS

IMPROVE DELIVERY TIMES

SMASH PRICING

CURRENT PROGRESS

IDENTIFY AND BUILD RELATIONSHIPS WITH MANUFACTURERS

This is harder than most realise but our travel to both IWA and and Shot Shot 2026 has cemented our brand as a serious player in the industry and a partner for brands who wish to broaden their markets. Whilst we are a new outlet for brands like Terminus or Lone Peak Arms, our significant difference is the fact that we are actively idenitfying new brands and products and creating exclusive arrangements which allows us to ensure a pricing benchmark.

INTRODUCE NEW MANUFACTURERS

Our investment into brands like American Rifle Company, Grayboe Rifle Stocks, IBI, Hardy Rifle, the precision division of Voere Rifles and now HST Mechanik and others we will announce soon has provided an enviable portfolio that we look forward to representing in South Africa.

IMPROVE DELIVERY TIMES

The Custom Nation has managed to register over 1000 serial numbers in South Africa and together with a four-year export licence from the USA covering all aspects of firearms and weapon systems and a three-year export permit from IBI Precision Systems in Canada amounting to over a R50 Million committment, we have created a full ecosytem that allows us to SLASH delivery times.

 

  • NO MIDDLEMEN means no delays and significantly lower pricing.

  • ESTABLISHED OFFICE means we have physical representation in the USA.

  • FFL LICENCE has now been approved and will be issued within the next 30 days.

  • MULTI-YEAR EXPORT LICENCES cuts red tape, improves lead times and stock availability.

 

Our relationships in the USA has provided invaluable information, opened networks and our recent approval for our DSP-5 with the Directorate of Defense Trade Controls means The Custom Nation will be launching our manufacturing division by the first quarter of 2027. 

 

SMASH PRICING

Our groundwork is unrivalled. The establishment of our group in the USA and Europe has allowed us to have representation to negotiate better pricing. Our infrastructure being rolled out in South Africa allows us to present a full turnkey opportunity for any brand wanting to enter our market.

 

CURRENT DIVISIONS

Shoot Smart website link
Shoot Smart website link
Shoot Smart website link
Shoot Smart website link

PARTNER DEALERS

Marksman Arms and Firearms Training
Swartland Armory part of The Tactica Nation Group
The Gun Safe Logo and link to the website
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